Local fans.
Loyal customers.
Put your shop and your deals in the app local fans open for their club, on any day you choose, not just when there’s a game on. Not an advert — an introduction from their club.
Pay-for-performance, start to finish
The opportunity
An endorsement beats an advert.
Advertising is interruptive — you pay to compete for attention from people who may never care. A Game Set Engage partnership works the other way: fans see your shop as a partner of a club they already follow, in the app they already open for it.
Your offer shows up for fans near your shop on the days you choose, and fans who follow the club claim it in your shop — the club can add points on top. You pay per visit you confirm, not per impression or click.
Club-endorsed, locally targeted, and measurable — the three things local advertising almost never manages at once.
Beyond match day
Fans shop on Tuesdays too. Your deals can be there when they do.
For a shop, match day is a moment. The rest of the week is where the sales are. Once a club approves your partnership, the fans who follow it can find your deals on the days you pick, all season long.
Midweek fan discount
10% off in store
Pick your quiet days
Once a club approves your partnership, publish a standing offer to its fans. Choose the days of the week it runs, and add start and end dates if you want them. Pause it or change it whenever you like.
Fans nearby see it
Your offer shows on the home screen of the Game Set Engage app for fans near your venue, on every day it runs. Fans who follow the club claim it in the app when they come in.
10% off in store
Confirmed at the counter · 19:42
Confirm it at the counter
The fan shows a QR code; you confirm it in the Game Set Engage Venues app. You pay the club’s fee only for redemptions you’ve confirmed, and the club can add points on top.
Quiet-day ideas
- 10% off Monday to Wednesday
- Early access to the new kit
- Free gift with purchase this month
Example screens with made-up venues. Each club approves your offers before they go live, and again when you change or resume one, unless it has switched approval off.
Why retail wins
Built for shops fans already need.
Sports equipment shops
Boots, gear, and matchday essentials — fans of the club down the road are your exact customers, and now their club introduces you.
Merchandise & kit suppliers
New season, new kit. Time launches and restocks around club campaigns so the demand and the deal land together.
Local businesses of every kind
Gyms, supplement shops, cafés near the ground, barbers — any shop with a till and a Google Maps listing can partner.
Seasonal promotions
Season openers, derbies, cup runs, holidays — hang your promotions on the club's calendar instead of hoping for foot traffic.
Your offer, your rules
Offers that bring fans to the till.
Two kinds of deal: standing offers of your own on the days you choose, once a club approves your partnership, and the deal fans see next to your name in each match day campaign you join. What works for retail:
Percentage discounts
10–15% off for checked-in fans — the simplest offer to run and the easiest to remember.
Bundle deals
Boots plus shin pads, kit plus printing — bundles lift the basket while the discount does the pulling.
Free gift with purchase
A small extra for fans of the club turns a discount into a gesture — and a story they retell.
Exclusive early access
Let checked-in fans shop the new kit or sale a day early. Costs nothing, feels like status.
Getting started
From sign-up to fans at the till.
Register your business
About 5 minutes with your Google Maps listing. No paperwork, no interviews.
Ask clubs to partner
Your venue is active once you sign up, so you can browse every club on the platform and ask straight away. Each club's team decides for itself.
Partner & set your offers
Ask any club — local or from anywhere in the world — whose fans are your customers. Once it approves you, publish standing offers on the days you choose, and join its match day campaigns if you like.
Confirm visits
A fan in your shop shows a QR code in their app; you approve it in yours. You only pay for visits you've confirmed.
Different kind of venue?
The partnership fits more than retail.
Sports bars
Big screens on match day, and your own deals on the quiet nights in between.
Learn morePubs & restaurants
Pre-match dining, post-match celebrations, and weekday deals that fill quiet tables.
Learn moreEntertainment venues
Bowling alleys, arcades, leisure centres — group bookings around the match and weekday deals in between.
Learn moreFAQ
Common questions from retail partners.
No. Any retail business with a physical location can sign up. Sports shops are a natural fit, but we also work with gyms, supplement shops, cafés near the ground, barbers, and any retailer that wants to reach engaged local sports fans.
The fan claims your offer in the Game Set Engage app and shows you a QR code; you confirm it in the Game Set Engage Venues app, and their app then shows the discount to use at the till — no integration with your till system needed.
No. For a shop, most of the value is on ordinary days. Once a club approves your partnership, your standing offers run on the days you choose, and fans near your shop see them in the Game Set Engage app on every day they run.
There are no setup fees or monthly subscriptions. You pay a fee, set by each club, for every offer redemption or check-in you confirm — if no fans come in, you pay nothing. Game Set Engage sends you one invoice a month.
Advertising is interruptive — you’re competing for attention. A Game Set Engage partnership is an endorsement: fans see your shop as a partner of a club they already follow, and your offer in the app they open for that club. And you pay per visit you confirm, not per impression or click.
Yes — any club on the platform, anywhere in the world. Partner with the club down the road, or with a club from another country whose expat fans are your customers: a barber in Cologne can run a deal for Fenerbahçe supporters. You choose every partnership and set a different offer for each.
Your venue dashboard shows confirmed check-ins by day and by hour, which campaigns drive the most visits, and how many redemptions and different fans each of your offers gets. You’ll know exactly how many customers came through the partnership.
The club down the road has your customers
Let their club introduce you.
Sign up in about 5 minutes. No setup fees, no monthly cost — you only pay for visits you confirm.